雪山之梦 中国艺术羊绒品牌Sandriver在巴黎M&O

2023年1月19日，Maison&Objet巴黎时尚家居设计展（简称M&O）在法国巴黎北维勒班特展览中心如期上演。艺术羊绒品牌Sandriver（沙涓）连续第5年以中国品牌的身份出现在M&O。

自2019年起，Sandriver每一年的亮相都坚定地用中国制造、中国设计、中国文化去向世界传递着中国品牌的独特理念。本次M&O，Sandriver依旧以“王牌”手塑羊绒为核心，经由创新再造，再次突破工艺局限，在M&O 7馆B145展位，带来了包含羊绒毯、羊绒靠枕、羊绒家居服等一系列羊绒生活方式的产品。

复兴与传承

守护传统工艺

在Sandriver展位的中心墙面上，一幅长达9米的巨幅羊绒毡画作成为了视觉的焦点，一块块撞色的羊绒之上牦牛和羊错落着，一幅雪山下草原牧场的景象跃然眼前。据介绍，这件作品全部由手工完成，是Sandriver手工毡系列的又一创新力作。继打破手工毡与不同材料间的壁垒之后，此件展品用手工突破了机器的局限，给予设计师与工匠更大的发挥空间。

其中，配色的灵感源自藏族文化及传统服饰，而牦牛和羊则作为藏地的两种与Sandriver具有强关联的代表性动物出现，最后用现代艺术的方式创作为观众呈现出一幅极具视觉冲击力的多功能作品。

手塑羊绒毡系列产品是Sandriver历经9年，由游牧民族传统的毛毡工艺复原并升级再造后的独特手工艺。“无织无纺”、全靠一双手的毛毡，是游牧精神与文化的结晶，需要由多位经验丰富的工匠花费大量时间纯手工制作而成。当古老的技艺改用羊绒后来到今时今日，代表的不仅仅是游牧民族的记忆和智慧，更是中国传统手工艺的复兴与活性传承。

从2012年品牌出发起，以羊绒为载体，Sandriver沿着游牧民族的血脉一路探索、复原、创新……如今，藏地成为了Sandriver的下一个文化宝库。

而在巨幅羊绒毡画旁边的屏幕上，播放着这件产品的制作全过程，Sandriver借助镜头语言的辅助，记录并传播着中国传统文化的积淀与非凡的创造力。

本次M&O也是Sandriver藏文化系列的首次亮相，依托于古老手工艺之上，汲取藏地的精神文化并提炼，再用于现代设计的家居产品中。从日常所用的家居披毯、眼罩、到眼前的巨幅装饰画，Sandriver在民族传统工艺的传承之路上越走越深。

同时，此次出现在M&O中的西藏系列也作为2023年珠峰大秀的前瞻，开启Sandriver在复兴传统工艺征程上的新篇章。

肩负社会责任

以可持续之势发展

“Care关怀、Craft匠心、Comfort舒适”的品牌理念是Sandriver品牌十年来始终如一的初心。从内蒙古走向巴黎的过程中，Sandriver以实践可持续发展的行动力打动着消费者。

Sandriver所推崇的各类传统手工艺便是环保及可持续的重要体现，像手塑羊绒毡、手工刺绣、手工缝边等纯手工的制作过程最大程度降低了现代工业机器的参与，打造低碳生产线的同时让传统手工艺发挥更大的价值。而尽可能使用植物染的准则和“零废弃”系列的推出则彰显了品牌在环境保护及杜绝资源浪费上的决心。

此外，Sandriver相信可持续发展离不开人文关怀，与草原深处的牧区及牧民建立健康的供应链及制度，反哺牧区。

在涉及到手工艺制作过程中，Sandriver带动偏远地区的女性参与进来，无需机器、无需离开家庭，让这些女性能够用她们已有的传统技艺在力所能及的范围内创造出属于自己的价值。近年，Sandriver已经逐渐开始通过女性向周围更大的社区拓展，希望能推动整体社群的发展。

2022年11月，Sandriver更是成为中国首家加入联合国全球契约组织（UNGC）的羊绒品牌，这是对品牌价值观及十年可持续发展之路的认可，也是品牌持续履行社会责任、践行环保理念的决心。

以匠心精神铸造中国品牌，Sandriver在M&O的持续亮相是为中国传统手工艺复兴吹响号角，用中国文化诉说中国故事。

The Dream of Tibet

Chinese Artistic cashmere brand Sandriver at Maison&Objet Paris

(19-23 Jan 2023)

On January 19, 2023, Maison&Objet (M&O for short) was staged in Paris North Villepinte Exhibition Center, France as scheduled. Artistic cashmere brand Sandriver participated in M&O for the 5th consecutive year as a Chinese brand.

Since 2019, Sandriver has firmly conveyed the unique concept of Chinese brand to the world with Chinese manufacture, Chinese design and Chinese culture. In this year's M&O, Sandriver still takes its signature hand-sculpted cashmere as the core of the exhibition, and through innovation and reengineering, it once again breaks through technical limitations and brings a series of cashmere lifestyle products including cashmere blankets, cashmere cushions and cashmere loungewear at M&O Hall 7, B145.

Revival and heritage

Guarding Traditional Craftsmanship

On the center wall of Sandriver's booth, a huge 9-meter-long cashmere felt painting attracts visual attention. A huge piece of color-blocking cashmere with yaks and goats on top presents a scene of grassland pastures under snowy mountains. According to the introduction, this work is all done by hand and is another innovative work in Sandriver's handmade felt series. After breaking the barrier between handmade felts and different materials, this exhibit breaks through the limitations of machines by hand, allowing designers and artisans to better use their imagination.

The color scheme is inspired by traditional Tibetan culture and costumes, while the yak and goat appear as two representative animals of Tibet that are strongly associated with Sandriver. The creation of modern art presents a visually striking and multifunctional work for the audience.

The hand-sculpted cashmere felt series is a unique handicraft of Sandriver that has been restored and recreated from the traditional felting techniques of nomadic peoples over a period of nine years. The "no weave, no spinning", handmade felt represents the nomadic spirit and culture, and requires many hours of handcrafting by experienced artisans. When the ancient technique is applied to the present day, it represents not only the memory and wisdom of the nomadic people, but also the revival and active inheritance of traditional Chinese craftsmanship.

From the brand's departure in 2012, with cashmere as the carrier, Sandriver has explored, restored and innovated all the way along the history and culture of nomadic people ...... Nowadays, Tibet is the next destination of Sandriver.

And on the screen next to the giant cashmere felt work, the whole process of making this product is shown, Sandriver records and spreads the accumulation of Chinese traditional culture and extraordinary creativity.

This is also the debut of Sandriver's Tibetan series, which relies on ancient craftsmanship to explore the spiritual culture of Tibet and refine it, and then using it in modern design home products. From the daily household blankets and eye masks to the huge decorative paintings in front of us, Sandriver is digging deeper and deeper into the heritage of traditional ethnic craftsmanship.

At the same time, the Tibetan collection exhibited in M&O is also a preview of the 2023 Everest show, opening a new chapter in Sandriver's journey to revive traditional craftsmanship.

Social Responsibility

Developing with sustainable momentum

The brand philosophy of "Care, Craft, Comfort" has been the original intention of Sandriver for ten years. On the way from Inner Mongolia to Paris, Sandriver has impressed consumers with the power of action to practice sustainable development.

The traditional handicrafts used by Sandriver are an important manifestation of environmental protection and sustainability, such as hand-molded cashmere felts, hand embroidery, hand-stitched edges and other purely manual production processes that minimize the involvement of modern industrial machines. It creates low-carbon production lines that also allows traditional handicrafts to be of greater value. The use of plant dyes and the launch of the "Zero Waste" collection demonstrate the brand's commitment to environmental protection and the elimination of resource waste.

In addition, Sandriver believes that sustainable development is inseparable from humanistic care, and has established a healthy supply chain and system with herdsmen to give back to the herds.

When it comes to the process of handicraft making, Sandriver brings women in remote areas to participate, without the need for machines or leaving their homes, so that these women can use their skills to create their own value within their means. In recent years, Sandriver has gradually begun to reach out to the larger community through women, with the hope of promoting the development of the community as a whole.

With the spirit of craftsmanship to build a Chinese brand, Sandriver's continuous appearance at M&O is a clarion call for the revival of traditional Chinese craftsmanship and the telling of Chinese stories with Chinese culture.