必美国际 | 菲列德罗米凯勒·科祖：创新引领 设计符合国际设计师需求的新产品

12月8日-11日，2023广州设计周拉开盛大帷幕。作为行业内具广泛影响力的平台、亚洲首屈一指的设计产业盛会，2023广州设计周以“惊喜AMAZE”为主题，为消费者、设计师、品牌商、渠道商等提供了一个展示当代人居生活美学新业态的平台。

必美地板以“赋予木材前所未有的色彩”为本次展会的主题，汇聚了十二大欧洲原装进口品牌，以高定珍奢的美学设计感惊艳亮相，为家居空间缔造一场前所未有的原色视觉盛宴。与此同时，必美 COLORSENSE色感系列重磅发布，推出菲列德罗COLORSENSE色感系列，引发大众对色彩新趋势的思考。

展会期间，网易家居对菲列德罗全球营销总监Michele Cauzzo米凯勒·科祖先生进行采访，就本次展会推出的地板产品新品，以及地板消费趋势、行业潮流引领等话题进行深入交流。以下为采访内容：

网易家居：菲列德罗一直引领世界家居潮流，这次推出的胡桃木新花色打破常规，非常的惊艳，可以跟大家分享一下设计初衷是什么吗？

Michele Cauzzo米凯勒·科祖: 全新的Colorsense色感系列是阿特·布鲁托和菲列德罗两个品牌共同协作的关键标志之一。它旨在增强美国胡桃木的美感，并设计独特和定制的环境，使用9种受自然启发的新颜色，保持木纹透明。通过这种方式，胡桃木展现了其多才多艺的现代灵魂，适合任何设计环境。

The new Colorsense color program is one of the key symbols of the synergy between the two brands Arte Brotto and Foglie d'Oro. 

It was created to enhance the beauty of American Walnut wood and design unique and custom-made environments, using 9 new colors inspired by nature, keeping the wood grain in transparency. In this way, Walnut reveals its versatile and contemporary soul, fitting into any design context.

网易家居：现代人们越来越注重家居品质之外，更加倾向时尚性，请问你对此怎么看？

Michele Cauzzo米凯勒·科祖: 是的，我完全同意；这就是为什么我们的研发部门设计和创造了9种新颜色，以符合室内设计和时尚的最新趋势。我们发现，现在的趋势是使用明亮大胆的颜色来表达情感。事实上，设计师和时装公司一直对颜色保留着巨大的影响力，在某些情况下，颜色是他们品牌的象征。阿特·布鲁托和菲列德罗紧随这一趋势，创造了新的Colorsense色感系列。

Yes, I totally agree; that is why the 9 new colors are designed and created by the R&D department to be in line with the latest trends in both interior design and fashion.

We got that the trend is using bright and bold colors to express emotions.

In fact, designers and fashion houses have always reserved great power for colors, in some cases as a symbol of their brand. Foglie D'Oro and Arte Brotto have followed this trend, creating the new Colorsense color program.

网易家居：菲列德罗携手必美地板参展带来了哪些新产品or新亮点？

Michele Cauzzo米凯勒·科祖:今年，在2023年广州设计周上，菲列德罗和必美首次完整展示了Colorsense色感系列。事实上，这9种新的颜色饰面不仅可以应用在地板和墙板上，还可以出现在家具和家具配件上。今年，展会还强调了Colorsense色感系列如何使美国胡桃木与大理石和彩瓷等精细材料融合在一起，在优雅与独创之间实现完美平衡。

This year, at Guangzhou Design Week 2023, for the first time Foglie d'Oro and Beamy present the Colorsense program in its entirety. In fact, the 9 new color finishes are presented not only on floors and wall panelings, but also on furniture and furnishing accessories.

This year, the exhibition also highlights how Colorsense gives the possibility to have American Walnut wood integrated with fine materials, such as marble and ceramics, in a perfect balance of elegance and originality.

网易家居：菲列德罗带来了标志性Colorsense色感系列，在设计方面有什么新的突破可以为我们用一句话介绍新的系列主题吗？

Michele Cauzzo米凯勒·科祖: Colorsense色感系列的全文为“Colorsense，木材的新色调”。“木材的新色调”很明显地包含了阿特·布鲁托和菲列德罗的新设计理念。它代表了Colorsense最深层的含义：专门设计并应用于胡桃木的新色调，使木纹透明。

The Colorsense logo in full reads "Colorsense, New shades for wood."

The pay-off "New shades for wood" clearly contains in very few words a new design concept for Arte Brotto and Foglie d'Oro. It represents the deepest meaning of Colorsense: new shades specially designed and applied to Walnut, leaving the grain of wood in transparency.

网易家居：本季参展的新品Colorsense色感系列，色彩方面非常大胆，请问我们在设计产品的时候，是怎样融合及传达了什么独特的品牌观点理念？

Michele Cauzzo米凯勒·科祖:正如Relevo系列一样，通过新的Colorsense配色方案，阿特·布鲁托和菲列德罗这两个品牌之间的协同作用得到了很好的体现。事实上，正是这种协同合作在这种新的颜色方案中得到了最大的体现，很好地代表了地板和家具和谐融合的可能性。因此，阿特·布鲁托和菲列德罗组合创作了一些项目，其中木材是共同的元素，不同但相关的元素相互对话，甚至在颜色上也是如此。

Just as with Relevo Collection, with the new Colorsense color program the synergy between the two brands, Foglie d'Oro and Arte Brotto, is well expressed. It is, in fact, a synergistic collaboration that finds maximum expression in this new color program, that well represents the possibility of integrating harmoniously flooring and furniture.

So, Foglie d'Oro and Arte Brotto create projects in combination, where wood is the common element, where different but related elements dialogue with each other, even in color.

网易家居：在这次中国行中，您看到的全球地材产业呈回暖态势，未来，将如何携手必美地板拓展中国市场？

Michele Cauzzo米凯勒·科祖:未来，我们的目标是不断投资市场趋势，设计符合国际设计师需求的新产品。通过这种方式，我们将能够满足最挑剔的客户的口味，并为他们提供各种各样的奢侈品。

菲列德罗和阿特·布鲁托的发展目标正在增长，这也要归功于必美在该地区的存在以及我们共同的商业目标。

In the future, our goal is to keep investing in market trends and design new products in line with the needs of international designers. In this way, we will be able to meet the taste of the most discerning customers and give them a wide range of luxury products.

The goals for development for Foglie d’Oro and Arte Brotto are growing, also thanks to the presence of Beamy in the territory and the business goals that we share.